Why Video Marketing Is A Huge Deal In 2023
You might be surprised to find out that the average adult attention span is eight seconds. Even more surprising is the fact that 1 out of every 10 people has a three-second attention span or less. As a result, Video Marketing is becoming increasingly effective as people's attention spans continue to get shorter. You may have noticed it in your social media feeds; video content is taking over and algorithms favor it! In fact, The New York Times recently wrote that consumers are living in a "post-text" world, where they do not prefer to read walls of text or receive dozens of aggressive sales emails. On top of that, Google’s algorithms consider video one of the top search ranking factors. If you agree with the reasons I gave you, then you must also agree that video content is king. In this article, I'll share with you 5 easy and inexpensive tools to get you started producing video content.
Note To Readers
These tools aren’t for anyone who is a film-maker or video editing professional with experience using DaVinci resolve, Adobe Premier, Final Cut, or Avid. These tools were designed to be simple yet robust solutions for professionals who want to get started with video editing. They are ideal for marketers and business owners who wear many hats.
The 5 Video Editing Tools Every Marketer Should Know
Descript - For podcast and video makers, Descript is an intuitive yet powerful tool. I use it primarily for its incredible transcription feature, which is extremely accurate and saves me so much time. It can transcribe audio in 22 different languages. The video editor is free (with some limitations) but you can pay monthly to unlock more features if you wish.
Descript | All-in-one video editing, as easy as a doc.
Clideo - With this app, you can edit, stitch, resize, and compress videos simply by dragging and dropping and even more affordable than Descript. As a matter of fact, Descript's only advantage is its better transcription feature. If you don't mind the watermark, it's free, but you can buy it for literally the cost of a Starbucks coffee monthly. For those who want to make social media reels and short videos, it is a handy tool. The best part is that it runs in the cloud, so all you need is a decent internet connection to create powerful video content.
Clideo | The platform that makes it super easy to edit all your video files, images and GIFs.
Topaz Labs Video AI - My blog readers know how much I admire Topaz Labs. I highly recommend all of their photography-specific products, and Video AI is no different. It's a fantastic application that allows you to denoise, interlace, and upsample videos to insane levels. Whenever you need to repurpose old footage for modern standards, this is the tool you need. I promise you you won't regret trying it out.
Topaz Video AI | focuses solely deinterlacing, upscaling, and motion interpolation.
Repurpose - Okay, I am cheating a little bit here. It isn't a video editing tool directly, but it will automate your content deployment strategy much faster. Imagine being able to upload one video anywhere. Get omnipresence faster by repurposing your YouTube, TikTok, Instagram, Facebook, Zoom, Google Drive, Dropbox, Audio Podcast, and Google Drive content. Publish directly or schedule to virtually any platform. Essentially it does all the heavy lifting for you.
Repurpose.io | Repurposing content for social media the easy way
Pexels - Currently, Instagram favors reels with a duration of about 7 seconds. Furthermore, various social media tools' algorithms aren't optimized to favor lengthy videos, especially since users have shorter attention spans. You can still publish a video longer than 7 seconds, but you have to be creative. Consider using transitions or B-rolls that change every 7 seconds so the audience is engaged and the algorithm perceives the video to be "dynamic". Pexels offers a broad range of stock photography and video, and I particularly enjoy utilizing it to stitch B-roll video into my videos. I use Pexels to add B-roll video to podcast edits so they have more depth and narrative credibility.
Pexels | Free Stock Photos, Royalty Free Stock Images & Copyright Free Pictures
This concludes our discussion of the five tools that every beginning video editor and content producer needs. If you are still not convinced to do video editing yourself and require a professional, check out PivotPro Marketing. They offer a wide range of marketing and content creation services at an affordable price tailored to meet your brand's specific needs.