Why Video Marketing Is A Huge Deal In 2023
You might be surprised to find out that the average adult attention span is eight seconds. Even more surprising is the fact that 1 out of every 10 people has a three-second attention span or less. As a result, Video Marketing is becoming increasingly effective as people's attention spans continue to get shorter. You may have noticed it in your social media feeds; video content is taking over and algorithms favor it! In fact, The New York Times recently wrote that consumers are living in a "post-text" world, where they do not prefer to read walls of text or receive dozens of aggressive sales emails. On top of that, Google’s algorithms consider video one of the top search ranking factors. If you agree with the reasons I gave you, then you must also agree that video content is king. In this article, I'll share with you 5 easy and inexpensive tools to get you started producing video content.
How to Choose the Right Video Marketing Tools
Every video marketing tool on this list earned its spot the same way: it removes friction. When you evaluate video marketing software for your own marketing tech stack, look for a generous free plan, real video editing capabilities, ready-made video templates (free video templates are everywhere now), and an analytics tool that reports video views honestly. The best video marketing tools also play well with the rest of your sales and marketing stack, because a video marketing platform that cannot talk to your CRM will slow your marketing team down. Whether you need an AI tool for captions, an AI video generator for quick animated video explainers, or a simple online video platform to host your video library, the right video marketing setup depends on your video marketing strategy, not on hype.
Note To Readers
These tools aren’t for anyone who is a film-maker or video editing professional with experience using DaVinci Resolve, Adobe Premiere, Final Cut, or Avid. These tools were designed to be simple yet robust solutions for professionals who want to get started with video editing. They are ideal for marketers and business owners who wear many hats.
The 5 Video Editing Tools Every Marketer Should Know
- Descript - For podcast and video makers, Descript is an intuitive yet powerful tool. The primary strength is its incredible transcription feature, which is extremely accurate and supports 22 languages. The video editor is free with limitations, or available via monthly subscription for additional features.
- Clideo - With this app, you can edit, stitch, resize, and compress videos through simple drag-and-drop functionality. It’s more affordable than Descript and runs in the cloud, requiring only an internet connection. A free version with watermark is available, or purchase monthly access affordably.
- Topaz Labs Video AI - This application allows you to denoise, interlace, and upsample videos to exceptional quality. It’s ideal when you need to repurpose older footage for modern standards through deinterlacing, upscaling, and motion interpolation.
- Repurpose - While not directly a video editing tool, it automates content deployment across multiple platforms. Upload one video and distribute to YouTube, TikTok, Instagram, Facebook, and other platforms simultaneously or on schedule.
- Pexels - Offers free stock photography and video content. This resource helps create dynamic videos by adding B-roll footage, particularly useful since Instagram favors reels with a duration of about 7 seconds.
Video as a Marketing Tool: Strategy Beats Software
Tools like these only pay off inside a real video marketing strategy, and the marketing strategies that win today lean on video everywhere. Decide where marketing videos fit your marketing campaigns first: social media marketing thrives on short vertical clips, email sequences convert better with personalized video, and landing pages hold attention with professional video under 90 seconds. Teams that use video consistently close faster, so give every clip a keyword-rich video title (basic seo tools and keyword research tools help here), publish in the video formats each platform prefers, and track the impact of video marketing tools with video analytics so your video marketing efforts stay data-driven.
A data-driven video approach to video marketing turns one video recording into a cross-channel marketing asset: sales and marketing teams clip it for outreach, social media marketing campaigns get B-roll, a blog embed turns it into a content marketing tool, and your video hosting platform becomes a growing video library. Wistia is the classic video hosting choice here, an online video platform built for marketers with heatmaps and lead capture; add Wistia to the five above and you have the 6 best video marketing tools a small marketing team needs. This is the future of video marketing: fewer, better assets, repurposed relentlessly. Whether you make video weekly or monthly, whether it is remote video interviews, screen demos with simple recording tools, online video ads or animated video, video creation compounds and video content creation becomes routine. Start small, measure video views and video impact, refine your video strategies as you go, and let video as a marketing tool carry your next video marketing campaign.
This concludes our discussion of the five tools that every beginning video editor and content producer needs. If you are still not convinced to do video editing yourself and require a professional, check out PivotPro Marketing. They offer a wide range of marketing and content creation services at an affordable price tailored to meet your brand's specific needs.
Need cinematic video for your brand? Message me on WhatsApp and let's plan a brand video or content day in Medellín.