HOME
GALLERY
DOCUMENTARY
EDITORIAL
REAL ESTATE
TRAVEL
GEAR
FUJIFILM X-TRANS 2
BLOG
ME
Site Logo
Lucid Store
Site Logo
HOME
GALLERY
DOCUMENTARY
EDITORIAL
REAL ESTATE
TRAVEL
GEAR
FUJIFILM X-TRANS 2
BLOG
ME

Feb 03, 2023

Video Is The Trump Card Of Marketing In 2023

Why Video Marketing Is A Huge Deal In 2023

You might be surprised to find out that the average adult attention span is eight seconds. Even more surprising is the fact that 1 out of every 10 people has a three-second attention span or less. As a result, Video Marketing is becoming increasingly effective as people's attention spans continue to get shorter. You may have noticed it in your social media feeds; video content is taking over and algorithms favor it! In fact, The New York Times recently wrote that consumers are living in a "post-text" world, where they do not prefer to read walls of text or receive dozens of aggressive sales emails. On top of that, Google’s algorithms consider video one of the top search ranking factors. If you agree with the reasons I gave you, then you must also agree that video content is king. In this article, I'll share with you 5 easy and inexpensive tools to get you started producing video content.

Note To Readers

These tools aren’t for anyone who is a film-maker or video editing professional with experience using DaVinci resolve, Adobe Premier, Final Cut, or Avid. These tools were designed to be simple yet robust solutions for professionals who want to get started with video editing. They are ideal for marketers and business owners who wear many hats.

The 5 Video Editing Tools Every Marketer Should Know

  1. Descript - For podcast and video makers, Descript is an intuitive yet powerful tool. I use it primarily for its incredible transcription feature, which is extremely accurate and saves me so much time. It can transcribe audio in 22 different languages. The video editor is free (with some limitations) but you can pay monthly to unlock more features if you wish. 

    Descript | All-in-one video editing, as easy as a doc.


  2. Clideo - With this app, you can edit, stitch, resize, and compress videos simply by dragging and dropping and even more affordable than Descript. As a matter of fact, Descript's only advantage is its better transcription feature. If you don't mind the watermark, it's free, but you can buy it for literally the cost of a Starbucks coffee monthly. For those who want to make social media reels and short videos, it is a handy tool. The best part is that it runs in the cloud, so all you need is a decent internet connection to create powerful video content. 

    Clideo | The platform that makes it super easy to edit all your video files, images and GIFs.
    Clideo | The platform that makes it super easy to edit all your video files, images and GIFs.


  3. Topaz Labs Video AI - My blog readers know how much I admire Topaz Labs. I highly recommend all of their photography-specific products, and Video AI is no different. It's a fantastic application that allows you to denoise, interlace, and upsample videos to insane levels. Whenever you need to repurpose old footage for modern standards, this is the tool you need. I promise you you won't regret trying it out. 

    Topaz Video AI | focuses solely deinterlacing, upscaling, and motion interpolation.
    Topaz Video AI | focuses solely deinterlacing, upscaling, and motion interpolation.

  4. Repurpose - Okay, I am cheating a little bit here. It isn't a video editing tool directly, but it will automate your content deployment strategy much faster. Imagine being able to upload one video anywhere. Get omnipresence faster by repurposing your YouTube, TikTok, Instagram, Facebook, Zoom, Google Drive, Dropbox, Audio Podcast, and Google Drive content. Publish directly or schedule to virtually any platform. Essentially it does all the heavy lifting for you. 

    Repurpose.io | Repurposing content for social media the easy way
    Repurpose.io | Repurposing content for social media the easy way

  5. Pexels - Currently, Instagram favors reels with a duration of about 7 seconds. Furthermore, various social media tools' algorithms aren't optimized to favor lengthy videos, especially since users have shorter attention spans. You can still publish a video longer than 7 seconds, but you have to be creative. Consider using transitions or B-rolls that change every 7 seconds so the audience is engaged and the algorithm perceives the video to be "dynamic". Pexels offers a broad range of stock photography and video, and I particularly enjoy utilizing it to stitch B-roll video into my videos. I use Pexels to add B-roll video to podcast edits so they have more depth and narrative credibility. 

    Pexels | Free Stock Photos, Royalty Free Stock Images & Copyright Free Pictures
    Pexels | Free Stock Photos, Royalty Free Stock Images & Copyright Free Pictures

This concludes our discussion of the five tools that every beginning video editor and content producer needs. If you are still not convinced to do video editing yourself and require a professional, check out PivotPro Marketing. They offer a wide range of marketing and content creation services at an affordable price tailored to meet your brand's specific needs.


Tags: video marketing, Video Marketing Platform, YouTube videos, Video SEO, video SEO strategy, video SEO strategy 2023, Video Content Strategy, Video marketing strategy, TikTok Strategy, Instagram Reels Strategy, Youtube Shorts in 2023
Share
http://www.lucidexplore.com/blog/video-is-the-trump-card-of-marketing-in-2023 Copied
Previous Post Next Post
Comments (0)
Comment Added
Instagram
Subscribe to Newsletter
Latest Posts
Affordable Alternatives to Medellin for Digital Nomads and Travelers: Exploring Authentic Cities in Colombia
Mar 23, 2023
Amazon's Influence Takes Down DP Reviews: A Tragic Day for Photographers
Mar 22, 2023
6 Strategies to Shift from Consumer to Producer Mindset
Feb 21, 2023
Follow me
Affordable Alternatives to Medellin for Digital Nomads and Travelers: Exploring Authentic Cities in Colombia
Mar 23, 2023
Affordable Alternatives to Medellin for Digital Nomads and Travelers: Exploring Authentic Cities in Colombia
Amazon's Influence Takes Down DP Reviews: A Tragic Day for Photographers
Mar 22, 2023
Amazon's Influence Takes Down DP Reviews: A Tragic Day for Photographers
6 Strategies to Shift from Consumer to Producer Mindset
Feb 21, 2023
6 Strategies to Shift from Consumer to Producer Mindset

Copyright 2012-2023 ©Lucidexplore. All rights reserved | Web Design: PivotPro



Share
http://www.lucidexplore.com/blog/video-is-the-trump-card-of-marketing-in-2023 Copied